Tue, 02 Aug 2011 08:04:28 GMT | By MSN Sports Malaysia

MSIG Ekiden raises RM28,000 for Japan at the KL Marathon

MSIG Insurance doubled its pledge for the 28 registered teams from RM14,000 to RM28,000.

MSIG Ekiden raises RM28,000 for Japan

MSIG Insurance, one of the largest general insurers in Malaysia and Gold Sponsor of the recent Standard Chartered KL Marathon has doubled its donation for the victims of Japan's Tsunami/Earthquake and raised total RM 28,000.

The initial donation of RM100 was raised to RM200 for each participant that took part in the MSIG Ekiden (駅伝) relay race. Overall, there were 140 people from 28 teams that registered for the race on June 26th , 2011.

Originating in Japan, Ekiden combines the Japanese characters for "station" (駅, 'eki') and "transmit" (伝, 'den'), and is a term referring to a long-distance relay running race. In the MSIG Ekiden, each runner in a team will run the distance from one "station" to the next, and then hand off a cloth sash - or "Tasuki" - to the next runner.

"MSIG is incredibly happy and proud to have raised the donation to help the survivors in Japan as they deal with the destruction caused from the recent Tsunami and Earthquake. The first 'Ekiden' race was a trial race but we were truly excited with the response and participation from the 28 teams. Without them, we wouldn't have been able to achieve the amount raised today," said Mr. Chua Seck Guan, MSIG Chief Executive Officer.

The New Balance team won first place with the time of one hour, nineteen minutes and seven seconds. Pacesetters Athletic Club team came in second place with the time of one hour, thirty minutes and thirty three seconds. Coming in third place was the Kembara Negara team with the time of one hour, forty three minutes and eleven seconds.

The Ekiden relay race was a test event in the marathon this year and by invitation only. Groups that were invited to participate in the Ekiden include MSIG Insurance, New Balance, PETRONAS, Astro, Standard Chartered Bank, Kembara Negara and Pacesetter Athletics Club, just to name a few.

MSIG Insurance's donations to Japan will be channelled through The Japan Club of Kuala Lumpur (JC-JACTIM Donation Funds Account). This is a joint initiative by The Japan Club of Kuala Lumpur and The Japanese Chamber of Trade & Industry, Malaysia and will be administered by the Red Cross Society of Japan - Tohoku Kanto Daishinsai Gienkin.

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