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Malaysia's biggest running event raises RM486,668 for charities
The Run for a Cause programme of Standard Chartered KL Marathon 2011 raised a total RM486, 668 from participating runners and corporates. The initiative aimed to help the less fortunate across all ages and races by providing a platform for individuals or teams to donate money for a charity of their choice through participating in the biggest annual running event in the country.
The six charities participating in the programme are The National Autism Society Malaysia (NASOM), Yayasan Anak Warisan Alam (YAWA), Malaysian AIDS Foundation (MAF), The Malaysian Association for the Blind (MAB), National Cancer Society of Malaysia (NCSM) and the Standard Chartered Trust Fund (SCTF).
At the recent Standard Chartered KL Marathon, held on June 26th, representatives of the six charities were among the 22,000 runners participating in different categories. Celebrities such as Aishah Sinclair, Thanuja Ananthan and Zainal Abidin were also running for a cause on behalf of a charity of their choice. Aishah Sinclair who ran in the 10KM category finished in 1 hour, 26 minutes and 57seconds and was the fastest amongst the 10KM celebrity runners. Thanuja Ananthan finished her 10KM within 2 hours.
"We are very proud and humbled with the overwhelming support to the Run For a Cause initiative. The success for raising such a substantial number demonstrate that the initiative was a true community effort and would not have been successful without the support of runners, corporations, media and other organisations. The Standard Chartered KL Marathon has managed to raise almost RM1.4 million for charity in the first three years, through "Run For a Cause, we have taken a step forward by becoming a true community event and helping the less fortunate across all ages and races," says Rainer Biemans, Project Director, Golazo Sdn Bhd.
Runners who took part in Run For a Cause initiative could choose a charity to support and raise a minimum of RM500 in total donations to have their entry fee waived. Runners took advantage of the opportunity to design a profile page on the Standard Chartered KL Marathon "Donating Runners" website to spread the word about their involvement to friends, family members and colleagues to help raise money. Celebrities were even tweeting their involvement to help raise the funds.
Corporations supporting the Run For A Cause initiative participated in the Corporate Challenge category. Companies such as Telekom Malaysia, IEN Consultants Sdn Bhd, SLA Mobile (APAC) and Genting Malaysia Berhad, to name a few competed in the race as a team and gave back to the community by donating to their selected charity partners. Thirty runners from PETRONAS Chemicals Group Berhad raisedRM30, 000, whereas twenty runners from Free scale Semiconductor (M) Sdn Bhd and Valuecap Sdn Bhd raised RM20,000 each.
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