Thu, 21 Apr 2011 06:16:35 GMT | By MSN Sports Malaysia

adidas Climacool® Ride tells us a whole new story!

Instead of just pounding the pavement, you could instead be a rock star escaping from fans, a bank robber evading the cops or a runner being chased by vampires! How? Read on.


adidas Climacool® Ride tells us a whole new story!

adidas is geared up to take running to a whole new 'cool' level with the launch of the Climacool® Ride (CC Ride) this April. For a modern, vibrant and outstandingly, and literally cooler run, this shoe reigns!

The new CC Ride is available in a wide variety of 15 exciting and vibrant colourways, 9 colours for Men and 6 colours for Women. Runners can step out in fresh pink, intense green, sun yellow, and red and really make a statement on the track, trail or street.

adidas Climacool® Ride tells us a whole new story!

The CC Ride is a running shoe that is flexible yet gives you the stability and cushioning for a run. Designed with style, the shoe is fashionable enough to be worn away from the gym or the running track with the latest styles.

For an even more unique running experience, adidas is also launching the ultimate running accessory, the world's first running role-playing soundtrack - the adidas Colour Missions, a thrilling and immersive soundtrack designed to add colour and excitement to each run.

Why go for a plain old, regular run when you could be on an adrenalin-pumping 'mission'? Instead of just pounding the pavement, you could instead be a rock star escaping from fans, a bank robber evading the cops or a runner being chased by vampires!

adidas Climacool® Ride tells us a whole new story!

With four uniquely colourful missions to choose from, each Colour Mission is a dramatic scenario based around a colour, a genre and a type of trail by using sound effects and storytelling to turn your run into a colourful experience. In each story, YOU are the hero.

The voice over speaks to you in the second person and tells you why you are running and what you are trying to achieve. Sound effects are used to bring these unusual settings to life, while music will be used to effectively create the mood.

Each story and mission will feature bright colours and will allude to the cool, lightweight feel of running with ClimaCool®. Running will never be the same again!

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