NIKE, Inc. and TomTom have collaborated to create the Nike+ SportWatch GPS Powered by TomTom and will launch in July. The new running watch will provide athletes with a dynamic and motivational running experience thanks to its unique functionality, design, and direct connection to http://nikeplus.nike.com/plus/ the world's leading running community with more than 6 million members.
The Nike+ SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more.
On-Watch Experience
The Nike+ SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout.
Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.
On-watch features include:
Some of the cool motivating factors the Nike+ SportWatch GPS offer runners on-screen include:
Post-Run Experience:
Nikeplus.com presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.
"Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress," added Vigreux.
Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.
Nike+ Sportwatch GPS will retail at RM599 and available through selected Nike retail stores.
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