ESPN STAR Sports launches ‘Castrol Football Crazy Longest Pass’ in Malaysia
ESPN's popular football show Castrol Football Crazy, launched its fresh new Asia-wide campaign with the kick-off of the 'Castrol Football Crazy Longest Pass' campaign in Kuala Lumpur's Bangsar Shopping Centre.
Liverpool legend and former England International Steve McMahon made a guest appearance to literally get the ball rolling, making the first kick with Mark Ng, Marketing Director for Castrol Malaysia and Singapore. They were joined by the hosts of ESPN's Castrol Football Crazy, Adam C, Jason Desmond and the lovely Patricia K, who also got into the act of contributing their own videos to the campaign.
CFC's Longest Pass will be made up of user-generated videos submitted and edited together to create a never-ending football pass. The interactive online campaign aspires to unite football enthusiasts across Asia by creating the longest continuous football sequence.
The campaign requires fans from around the region to send in video clips of them receiving a pass, doing something creative and original with the ball, before making a virtual pass the next fan across the region. The most entertaining and out-of-the-box passes will then be combined collectively into one clip to create Asia's longest pass!
Fans can send their videos to the firstname.lastname@example.org with their full names and country details. Details of the campaign can be found on www.facebook.com/castrolfootballcrazy. Participants will be able to view the first version of the video on the final episode of ESPN's Castrol Football Crazy on 2 June 2011. Highlights of the video will be featured on television promos across ESPN STAR Sports' networks and on Castrol Football Crazy's Facebook page.
Viewers can catch Castrol Football Crazy at 8pm every Thursdays on ESPN. Fans can also catch highlights and a behind the scenes look on the show on Castrol Football Crazy's Facebook page.