VISA’s Go World campaign generates more than 28 million cheers
Visa reports that the top seven most-active "cheering" countries are the United States, Brazil, Russia, Canada, Mexico, Japan, and Australia.
Go World encourages consumers to cheer via Facebook, Youku and Sina-Weibo in China, VKontakte in Russia, YouTube and Twitter (US), to inspire Team Visa athletes at the London 2012 Olympic and Paralympic Games.
Since the campaign launched in May, fans have cheered in the form of liking the Visa Facebook page, submitting photos, videos and text cheers and performing one-click cheers through Visa's Cheer application on Facebook, viewing and sharing video content on YouTube, as well as including the campaign's hashtag (#VisaGoWorld) on Twitter (@TeamVisa) and cheering through partner websites.
The five most cheered for Team Visa athletes around the world include:
- Li Na (tennis, China)
- Yelena Isinbaeva (pole vault, Russia)
- Michael Phelps (swimming, USA)
- Lopez Lomong (track & field, USA)
- Azizul Awang (track cyclist, Malaysia)
"Social media has transformed how our consumers engage with the Visa brand and our Team Visa athletes," said Kevin Burke, CMO of Core Products, Visa Inc.
"Because Go World is social at its core, we are bringing consumers together in conversation to inspire Olympic athletes and are extremely pleased by the campaign's early results. In addition, our Team Visa athletes have told us they're thrilled and humbled by outpouring of support they've received from fans everywhere."